Rink Strategic Communications

Rink Strategic Communications
11818 Breton Court, #22
Reston, VA 20191

ph: 703-856-5467

Videos

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  • Social Media

    Most companies are reluctant to implement social media because they are concerned about abuse and misconduct.  As you will see in this video, a social media policy, along with a social media code of conduct, can ensure that employees benefit from these new workplace productivity and communication tools.

  • Social Media

    While organizations tend to focus their social media efforts on external audiences, there are several aspects of social media that can easily be applied to a workplace environment.  In this video, you will learn about six social media innovations and how they can be adapted for employee use. 

  • Strategic Messaging
    Do your employees understand the company strategy and how it relates to their own jobs?  In this video, you will hear some helpful tips for communicating strategy, culture and brand information to employees through the use of strategic messaging.
  • Executive Communications

    Trusted leaders drive company performance and employee loyalty.  In this video, I discuss five ways that internal communicators can help executives build trust in their organization's leadership.

  • Communication Measurements
    Communicators are always looking for ways to demonstrate the value of their efforts to the organization.  In this video, you will learn how to measure employee communications efforts and report the results to the company's leadership, including tips for creating a communications vehicles matrix.
  • Crisis Communications

    Are you prepared for an emergency -- a natural disaster, a building closure, or pandemic?  How will you notify your employees and how will you keep them updated on the status of the company?  This video provides some tips to help you plan and prepare for a crisis.

  • Crisis Communications

    While it is never easy to deliver bad news to employees, managers have an obligation to keep employees informed in times of crisis.  This video provides tips that will help managers communicate bad news and maintain their credibility in difficult times. 

  • Manager Communications

    Your management team is an important link the employee communications chain.  Yet many communicators neglect this important audience.  This video provides some insight on manager communications and offers some best practices for communicating with the management team.

  • Communication Best Practices

    Companies continue to struggle with the volume of internal broadcast emails that are generated on a monthly basis.  In this video, you will learn email "do's and don'ts" to help you manage the flow of emails in your organization and drive readership to your company intranet.

  • Communication Best Practices

    Employee communicators often find themselves stretched to the limit, and unable to interact effectively with all their internal audiences.  In this video, you will learn how a communications council helps extend internal communications reach beyond their own office walls and into regional and remote locations, and provides a conduit for two-way communications.

  • Communication Best Practices

    Companies struggle with employee engagment, motivation and retention.  In this video, I discuss strategies for recognizing employees and offer some tips for effective recognition programs.

  • Communication Best Practices

    A well-written internal communications policy ensures consistency in the voice and tone of a company's employee communications, reduces email clutter, and defines the best way to deliver information and receive feedback.  In this video, you will learn about the essential elements of an effective internal communications policy.

"Take Note" Podcast Series

The "Take Note" podcast series has been developed to provide helpful tips, insights and information for senior executives who want to take their employee communications programs and channels to the next level.

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Contact us today:

Rink Strategic Communications

rinkcomms@verizon.net

703-856-5467

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Rink Strategic Communications
11818 Breton Court, #22
Reston, VA 20191

ph: 703-856-5467