Rink Strategic Communications

Rink Strategic Communications
11818 Breton Court, #22
Reston, VA 20191

ph: 703-856-5467

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The "Take Note" blog provides senior-level managers and executives in Marketing, PR and Human Resources with insights, information and best practices in employee communications.  Topics include:

  • Communications Measurements and Audits 
  • Crisis Communications
  • Executive Credibility
  • Employee Engagement
  • Employee Publications and Intranets
  • Manager Communications
  • Social Media Use in Employee Communications

 

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Recent Entries from the Take Note Blog

 

Adopt a Social Media Code of Conduct  (February 16, 2010)

Even companies slow to embrace social media as a new channel to their customers, prospects and employees should, at minimum, adopt a social media code of conduct that will provide guidelines for using social media on company time and on behalf of the organization.  (Read more) 

 

Communicators, It’s Time to Board the Twitter Train (February 8, 2010) 

Many PR and HR professionals alike are quick to dismiss it as a fad and something that has little relevance to the “business” of communications.  I disagree. (Read more)

 

New Messages for a New Year (January 19, 2010)

...In most companies the Marketing and PR teams have a standard set of key messages that describe the company’s focus, business offerings and competitive strengths. 

But what about internal messages?  Do you have specific phrases or messages that you use internally to describe your business and culture?  If so, when was the last time you updated them? (Read more)

 

Get Your Corporate Culture Here (January 11, 2010)

...Company culture remains a hot button in the new millennium.  But in the wake of the wide-spread economic changes of the past year or two, I’m beginning to believe that the old definition has been jettisoned and replaced with a new one:  “An off-the-shelf quick-fix, purchased from a successful company, and applied at random.” (Read more)

 

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Rink Strategic Communications
11818 Breton Court, #22
Reston, VA 20191

ph: 703-856-5467